House of Heat
A creator-powered entertainment house in the Beverly Hills canyons, merging 24/7 IRL streaming, gamified audience participation, reality-show storylines, and creator-led CPG launches. Produced by Memehouse LA. Distributed globally through Kick.
The Core Concept
Creator Collective Model
Creators live, work, and stream inside the Beverly Hills House of Heat. Every moment is captured and crafted — content is professionally directed, filmed, and engineered by Memehouse LA's production team, bringing network-level polish to creator-led entertainment.
Brand Identity
A premium, cinematic satire of influencer culture, creator mansions, and reality TV — but with real economic incentives and community participation baked into every frame.
Key Differentiator
The first creator house to combine Kick streaming, gamified engagement, CPG, and IRL events in one closed-loop entertainment economy. This isn't just content — it's a fully integrated entertainment platform where viewers don't just watch, they participate, earn, and shape the narrative.
The Heat (Cast)
Lexie The Manager
Jaz aka Curly
282K on Instagram | 185.4K on TikTok
The Nel Twins
224K on Instagram | 1.4M on TikTok
Ellie Coldwell
71K on Instagram | 33.1K on TikTok
Amba Woods
143K on Instagram | 600K on TikTok
Oliwia Moon: The DJ
195K on Instagram
Ellie Scales
38.2k on Instagram | 486.4K on TikTok
Alexandra Marianna
488K on Instagram | 120.8K on TikTok
Content Strategy Framework
Main House Channel
24/7 multi-cam livestream on Kick powered by a professional control room. Viewers switch between angles, follow individual creators, or watch the master feed with real-time director cuts and cinematic transitions.
Creator Spin-Off Channels
Resident creators clip, react, and tell their versions of the living storyline. Each creator becomes their own media company, spinning house moments into personal narrative arcs and building individual fanbases.
Collaboration Storytelling
Weekly challenges, arcs, alliances, and fan-steered story forks built into the show. The community doesn't just consume — they vote on challenges, predict outcomes, and influence the direction of creator relationships and house dynamics.
Clipping in Action
Rampage Jackson + The House of Heat
The House of Heat Beach Day ft. Minikon
The House of Heat Friendsgiving ft. Web3Pingu
The House of Heat riding things around LA
The Power of Amplified Content
875M+ Views
One single House of Heat stream for Ed Mathers and Capoholics, when strategically clipped and distributed across various platforms, generated an astounding 875 million combined views. This success underscores the massive viral potential unlocked by our integrated content and distribution strategy.
IRL Streaming Infrastructure
24/7 Capture System
PTZ cameras, wearable cams, synced audio, lighting rigs, and fully staffed Memehouse LA production. Every corner of the house is covered with broadcast-quality equipment.
Kick Partnership
Exclusive multi-cam IRL streaming, subscription boosts, and Kick-only perks. House of Heat becomes a flagship Kick property with platform-level integration and promotion.
Control Room
vMix/OBS switching, real-time graphics overlays, and live storyline direction. Professional directors craft the narrative in real-time, adding lower-thirds, transitions, and cinematic effects.
Exclusive IRL Event Experiences
Monthly Heat Parties
Invite-only Beverly Hills canyon events with DJ sets, interactive scenes, and creator-led performances. These aren't just watch parties — they're immersive experiences where online community meets offline spectacle.
The house transforms into a nightlife destination with professional production, curated guest lists, and moments designed to go viral across social platforms. Every party becomes content, every attendee becomes part of the show.
Tiered Access
VIP lounges, backstage access, rooftop after-dark setups, and rewards. Your engagement level determine your access level — from general admission to exclusive creator meet-and-greets to rooftop VIP areas with panoramic canyon views.
CPG Flywheel
1
Flagship: Bath Water
Premium sparkling water. Every purchase includes scannable codes that deposit tokens directly into buyer wallets, creating a seamless bridge between physical products and digital economy.
2
Product Expansion
Bath Energy, SZN apparel, Heat No.1 candles, and season props. Each product line extends the brand universe and creates new revenue streams while maintaining the satirical, premium aesthetic.
3
Viral Branding
Liquid-Death-style satirical universe amplified by Kick and Memehouse LA. Every product becomes a meme, every launch becomes an event, every can becomes a conversation starter about creator culture.
Distribution Strategy
Direct-to-Consumer
E-commerce with bundles and membership drops. The online store functions as both retail and community hub, where every purchase strengthens your position in the House of Heat economy.
Pop-Up Activations
College campuses, nightlife districts, and Kick creator events. Mobile retail experiences that bring the House of Heat brand into high-traffic creator economy touchpoints, converting casual fans into evangelists.
Brand Collaborations
Nightlife, beverage, creator, and fashion partners. Strategic co-branding amplifies reach while maintaining brand integrity — think limited-edition drops with aligned lifestyle brands that share the House of Heat aesthetic and audience.
The Complete Flywheel Loop
Our ecosystem creates a self-reinforcing cycle where every element amplifies the others. This isn't just a reality show—it's a perpetual motion machine of engagement, commerce, and community ownership. Each touchpoint feeds back into the system, creating exponential growth potential.
IRL Streams Drive Viewership
24/7 Kick broadcasts capture authentic moments and build massive engaged audiences
Voting Shapes Narrative
Fan decisions directly influence plot twists, cast dynamics, and show direction
Storyline Drives Commerce
Compelling content creates demand for branded CPG and exclusive merchandise
The Loop Compounds
Each rotation increases engagement, community value, and revenue potential
This flywheel transforms passive viewers into active stakeholders, creating a new paradigm where entertainment, commerce, and community governance merge into one seamless experience.
Risk Assessment & Mitigation
We've identified four critical risk vectors and developed comprehensive mitigation strategies to ensure sustainable growth. Our approach balances innovation with regulatory compliance, technical scalability with user experience, and cutting-edge technology with proven business models.
Technical Scalability
Phased Expansion Strategy
Launch with small 8-10 person cast to stress-test infrastructure before scaling. Gradual audience growth prevents system overload. Modular architecture allows independent scaling of streaming, and e-commerce. Real-time monitoring with automatic failovers.
Brand Positioning
Premium Production Quality
Cinematic-grade streaming prevents low-quality reality TV stigma. Professional production crew, high-end house design by Memehouse LA, and strategic narrative arcs position us as premium entertainment—not chaotic livestreaming. Think Netflix meets Big Brother meets gated community.
Why This Matters
Each risk could derail the entire ecosystem. Our mitigation strategies aren't just backup plans—they're core architectural decisions that make the business antifragile. We benefit from volatility and grow stronger through challenges.

Key Insight: By addressing technical and brand risks upfront, we eliminate the failure modes that killed previous entertainment projects.
Phase 1: Foundation
Months 1–3
The foundation phase establishes our core infrastructure and seeds the community. We're building technical systems, brand presence, and early adopter momentum simultaneously. This isn't a soft launch—it's a coordinated multi-platform offensive designed to capture Web3-native audiences while building scalable systems.
Brand Launch
Coordinated rollout across Kick, X, TikTok, and Instagram with teasers, behind-the-scenes content, and cast reveals
Influencer partnerships seed initial audience, cryptic teasers build anticipation
Stream Infrastructure
Full house buildout by Memehouse LA—proven experts in IRL streaming architecture
Multi-camera 4K setup, professional lighting, soundproofing, 10Gbps fiber backbone
Success Metrics
  • 10,000+ Discord members
  • 50,000+ social media followers
  • Technical infrastructure fully tested

Critical Milestone: By Month 3, we need a passionate core community that is ready to evangelize when streaming begins.
Phase 2: First Flywheel Spin
Months 4–6
This is where theory becomes reality. We launch our first CPG product and prove the flywheel works. Every element must fire in sequence—streaming drives demand, CPG drives IRL brand presence.
The goal: demonstrate that our ecosystem generates real revenue while deepening engagement.
Bath Water Launch
Premium alkaline water with QR-token integration on every bottle. Scan to claim tokens instantly. Exclusive limited-edition flavors for token holders. Distribution through nightlife venues and boutique retailers.
Marketing Blitz
Coordinated Kick raids from partner streamers, viral clip strategy optimized for TikTok, rotating creator appearances to cross-pollinate audiences. Controversy-as-strategy—engineer memorable moments.
What Success Looks Like
10K+
Concurrent Kick Viewers
Peak viewership during major story events
50K
Bottles Sold
First production run of Heatwave Water
$500K
Revenue Generated
Combined brand deals, subscriptions, and CPG sales
"Phase 2 proves we're not just a streaming experiment—we're a profitable entertainment ecosystem with multiple revenue streams working in concert."
Phase 3: Full Escalation
Months 7–12
Phase 3 is where we go from successful experiment to cultural phenomenon. We introduce IRL events that blur the line between digital and physical, expand our product suite to capture different consumer needs, and activate advanced token mechanics that reward long-term community commitment. This phase transforms casual viewers into superfans.
1
IRL Party Series
Beverly Hills spotlight events where cast members interact with top-tier token holders. Exclusive red carpet experiences, behind-the-scenes access, and VIP meet-and-greets. Streamed live for remote community participation. Events become content that drives next-week viewership.
2
Product Expansion
Bath Water Energy drinks launch alongside Bath Water. Limited-edition apparel drops tied to major story arcs. Props and merchandise from iconic show moments sold as collectibles. Each product category has token integration—buy physical goods, earn digital assets.
Revenue Diversification
  • Streaming subscriptions
  • CPG product lines
  • Event ticket sales
  • Merchandise drops
Community Depth
  • Multi-tier engagement
  • IRL touchpoints
  • Long-term incentives
  • Social status dynamics
  • Superfan cultivation

Phase 3 Outcome: By Month 12, we're generating 7-figure monthly revenue with a fanatical community that sees engagement and subscription as membership in an exclusive club.
Phase 4: Scaling & Mainstream Crossover
Year 2 and Beyond
Phase 4 represents our evolution from innovative Web3 project to mainstream cultural force. We expand geographically, penetrate traditional retail, and give the community unprecedented governance power. This is where we prove the model works at scale and establish ourselves as the blueprint for next-generation entertainment.
International Expansion
Multi-city pop-up houses in Miami, Austin, and Ibiza. Each location maintains the core format while adapting to local culture. Cast rotations between houses create interconnected narratives. Global community votes on which cities get permanent installations.
Retail Presence
Bath Water and Bath Energy in nightlife venues nationwide, boutique retailers in major metro areas, and strategic convenience store placement. QR-token integration on every product drives digital engagement from physical purchases. Target: 10,000+ retail locations.
Cultural Impact
The first reality show where fans are the writers, producers, and market-makers. Media coverage positions us as the future of entertainment. Traditional studios study our model. We become a case study in Web3 entertainment done right.
The End Game
By Year 2, we're not just a show—we're a platform. New creators can launch their own token-gated reality concepts using our infrastructure. We license the technology, franchise the format, and become the AWS of interactive entertainment. The flywheel that started with one house in LA becomes an entire ecosystem of tokenized storytelling.
This is how we go from $10M to $100M+ valuation. We're building infrastructure that outlasts any single show.

Vision Statement: Transform passive entertainment consumption into active community ownership, where every viewer is a stakeholder in the stories they love.
"We're not just changing how reality TV works—we're pioneering a new category where entertainment, commerce, and community governance merge into something unprecedented."